Nickelodeon released the Spongebob Bubble Rush game through the Nick Arcade subsidiary. The game features well-loved character Spongebob Squarepants in a quest to deliver Krabby Patties while evading Plankton and the latter’s attempts to steal the Patties and the recipe for his own. This makes Plankton the archenemy of Mr. Krabbs, the owner of Krusty Krab and the originator of the Krabby Patty. Spongebob Squarepants – who also cooks the famed Patties - must make all of his deliveries successfully without having a single patty stolen by the fiend.
Mr. Krabbs has developed a special machine that will help Spongebob Squarepants deliver Krabby Patties in half the time that it normally takes to do so. The problem with the machine is that it cannot function without Spongebob standing watch because of Plankton and his evil schemes. There are different tubes that are used to deliver the patties. Each patty gets transported with the help of a bubble. It is the job of the player, who takes the role of Spongebob, to see to it that no bubble is intercepted on its way to the client. If the player fails to protect the patties, these will end up in the bucket that has been placed by Plankton on one end of the delivery tube.